Prospectus Brochure Design

Arden university

HTML5 Responsive Digital Design

Distance learning university RDI had a brand transition to Arden University, making it only the second distnace learning university with full status. We were invited to design a prospectus brochure for the rebrand, showcasing the differing courses undertaken at the uni. Offering a different learning opportunity, the marketing team wanted to offer a different type of prospectus; something not stuffy, boring to read; rather more in tune with their course content. 

Prospectus | Video | HTML5 Development

Client: Arden University

Date: Spring, 2016

Online: Arden university

With the prospectus design using real-life photography and hand drawn illustration vectors; the brochure design was in keeping with the audience and the content. This style of design was rolled out throughout the internal comms, including a 'little brand book' to be handed out to each member of staff, employee workshops and the HTML5 email templates we develop on a monthly basis to communicate to their B2C audience. 
It was important to give the tutors a face; so we developed some face-to-camera videos to house on the responsive website design. We're just about to develop some student face-to-camera videos to tell the story from the student perspective. 

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