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website development / digital marketing / PHOTOGRAPHY

The Cake Academy

Website Restructure | Social media | content creation

The Cake Academy needed a restructure of their existing Ecommerce website which was built in Magento, as well as a full overhaull of their existing marketing strategy and social media. A new style of photography and brand application was developed in order to speak more directly to the target audience. We made fundamental changes to the structure of the website in order to improve the all round user experience and encourage a growth in sales.
Website Restructure | Social Media Management | Content Creation

Client: The Cake Academy

Date: Autumn, 2016 -

Online: www.thecakeacademybakery.com

A new and improved approach to an existing business model. The existing Magento site for The Cake Academy was fundamentally lacking in many areas. A full thorough assessment of the site mechanics was made and changes were then implemented where needed.
A new 'world' page was created in order to host all the client's social media account's posts in one area. This page also offered the option to refine the view to a each platform in just one click. Other important changes to the site involve the photography, sub navigation on the homepage and brand application.

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