Northwood UK are a national network of local offices to drive sales and lettings for property owners. They offer local expertise with the support of a UK Head Office. Plug were approached to develop a campaign for their Guaranteed Rent Scheme; which offer landlords a guaranteed income for their property, with or without a tenant in situ. We develop 3 themed campaigns; 1 focusing on the comparison with other so called 'Guaranteed Rent' schemes available, which are more of an insurance product.
The second theme concentraties on headaches that Northwood take away from landlords with the scheme and the third was to show how the scheme would alleviate the worry of the state that tenants leave properties when the vacate. Plug have developed a social media strategy across four channels, in order to drive new sales leads to the Leicester office.